We do not just do business, we build legacies.
Nicole Morris | Founder & Creative Director
Nicole Morris is the Founder and Creative Director of Creative Bait, a woman-owned creative agency established in 2015 and rooted in purpose, professionalism, and impact. A proud Portsmouth, Virginia resident and graduate of Norfolk State University, Nicole comes from a family of entrepreneurs and carries a deep respect for hard work, stewardship, and legacy-building. What began as a passion for storytelling has grown into a full-service creative agency serving government contractors, nonprofits, ministries, and purpose-driven leaders with strategic media, branding, and communication solutions.
At the heart of Nicole’s work is her calling to encourage and uplift women—especially mothers and Christian women—helping them see their value, tell their stories with confidence, and show up fully in their assignments. As a mental health advocate, she intentionally weaves compassion, clarity, and care into both her personal mission and professional approach, creating spaces where people feel seen, supported, and empowered. Nicole believes excellence and empathy can coexist, and that impactful communication should always honor people and purpose.
Outside of business, Nicole enjoys playing basketball, watching TV and movies, and spending meaningful time with her family and close friends—activities that keep her grounded and inspired. Whether she is leading a creative project, supporting a government initiative, or mentoring women through their personal and professional journeys, Nicole leads with integrity, faith, and a commitment to building a lasting legacy.
At the heart of Creative Bait is motherhood. This business was never just about creativity—it was about building something my daughters could see, touch, and one day carry forward. As a mother to three uniquely gifted girls—Mya, Zoe, and Sky—every decision I make is rooted in legacy, faith, and stewardship. Creative Bait exists not only to serve clients with excellence, but to show my daughters what it looks like to build with purpose, integrity, and vision.
My daughters are all creatives in their own beautiful ways. Zoe is following directly in my footsteps, developing a strong eye for photography and editing while also carrying a gift in music, dancing, and singing. Sky and Zoe both express their creativity through drawing and visual art, while Mya carries a powerful creative gift through singing and dancing—moving rooms with expression, confidence, and joy. Watching them create reminds me daily why this work matters.
Creative Bait is my living example to them that faith and business can coexist, that creativity is a calling, and that legacy is built intentionally—one obedient step at a time. This brand is not something I plan to leave behind; it is something I am building with them in mind, so they know they are capable, called, and equipped to create, lead, and impact the world in their own way. What I’m building today is preparation for what they will steward tomorrow.