Throughout my time working with The Salvation Army Kroc Center in Norfolk, VA, I implemented targeted social media strategies that produced measurable, consistent growth.

Here are a few key outcomes that highlight my results-driven approach:

• Increased overall social media engagement by over 150% within the first few months.

• Achieved over 105,000 views on a single video post through strategic content placement and optimization.

• Humanized the brand’s digital presence by creating relatable, engaging content that informed, encouraged, entertained, and inspired members.

• Contributed to a significant boost in local community visibility, positioning The Kroc Center as a vibrant, welcoming hub.

• Helped drive consistent audience growth, gaining an average of 5 new followers per week across both Instagram and Facebook.

• Expanded reach by strategically boosting high-performing reels, ensuring maximum visibility and engagement.

• Created a dedicated Facebook Group for The Kroc Church, fostering deeper community connection beyond Sunday services.

• Produced and edited original video and photo content, cultivating an authentic sense of community across all platforms.

• Partnered directly with department managers to develop creative skits, promotional videos, and engaging content to highlight the center’s diverse programs and activities.